Dreaming of the perfect Australian road trip?
Type Pacific Coast Way in your navigation console and head to the Queensland coast for a truly epic adventure.

SeaLink Marine & Tourism is hitting the highway with Tourism & Events Queensland (TEQ), joining forces with Carrie Bickmore and Tommy Little to encourage travellers to load up the car and explore an unforgettable trip full of sunshine, coastal views, rest, and relaxation.

This campaign is powered by Carrie & Tommy’s “Little Carrie-Van Adventure”, a content-led partnership with Southern Cross Austereo’s Hit FM Network, spanning 49 stations across Australia. The campaign runs through to 1 November 2025, with a special highlight between 10–26 September, when Carrie and Tommy will spotlight Queensland’s regions daily during their very own road trip from the Gold Coast to the Fraser Coast, capped off with a live broadcast from K’gari (Fraser Island).

Turning the Tide on Domestic Travel

Australians are embracing the freedom of the open road like never before. According to Turo’s 2024 Road Trip Report:

• 75% of Australians took at least one domestic driving holiday in the past year.

• Trips averaged 4.7 days, with about a quarter of that time spent behind the wheel.

• 54% said they hit the road for new and unique experiences.

• 44% travelled to unwind.

• 38% explored nature and hidden gems.

“Queensland’s coast is built for truly unique road trips. With SeaLink, you can slow down, savour the journey, and turn your road trip into an epic island-hopping adventure. It’s not just the destination—it’s the drive, the coastlines, the sunsets, and the memories that make it unforgettable.”
— Phil Boyle, Executive General Manager, Customer, Sales & Marketing, SeaLink Marine & Tourism

SeaLink is the only tourism operator in the campaign uniquely positioned to connect road-trippers to island adventures through ferries, eco-certified tours, premium stays, and wildlife encounters. One simple booking hub brings the entire experience together at www.sealink.com.au.

Island Highlights Along the Way

🌊 North Stradbroke Island (Minjerribah) – Off Cleveland, Redlands Coast

• Getting there: SeaLink SEQ vehicle or passenger ferry from Cleveland (30 minutes from Brisbane).

• Explore: North Gorge Walk, pristine beaches, whale watching.

• Wildlife & Culture: Connect with Quandamooka traditions through Indigenous cultural tours.

🌴 K’gari (Fraser Island) – Off Hervey Bay, Fraser Coast

• Getting there: SeaLink vehicle ferry from River Heads (45-minute crossing).

• Stay: Kingfisher Bay Resort (eco retreat + Illumina light show) or K’gari Beach Resort.

• Explore: Lake McKenzie, Eli Creek, Maheno Shipwreck, 75 Mile Beach, whale watching.

• Connect: Ranger walks, Junior Eco Ranger programs, rainforest treks, stargazing.

🏝️ Whitsunday Islands – Off Airlie Beach

• Thrill Seekers: Thundercat reef snorkelling, Purely Whitehaven Day Tour, Whitsunday Jetski Tours.

• Discover: Whitehaven Beach, Hill Inlet Lookout, snorkel vibrant reefs.

• Unwind: Day sailing, snorkel cruises, multi-day packages.

🐨 Magnetic Island – Off Townsville

• Getting there: 20-minute SeaLink ferry from Townsville.

• Experience: WWII Forts track, fringing reef snorkelling, koala spotting.

• Lifestyle & Adventure: Café culture, markets, art, snorkel tours of the Museum of Underwater Art & Great Barrier Reef.

Extra Traveller Perks

• 📸 Happy Snap & Win: Post your road trip pics with #SeaLinkPacificCoast for a chance to win 1 of 4 × $500 Brilliant Gift Cards.

• 🎶 Music for the Miles: Stream the SeaLink Island Vibes Road Trip Playlist for coastal anthems and cruisy beats.

This campaign with Tourism & Events Queensland brings the Pacific Coast Way to life, inviting travellers to discover island magic at every turn.

👉 Start planning your Pacific Coast Way – Island Vibes Edition road trip today at sealink.com.au.