Coles is set to spice up Aussie kitchens with the launch of Arth, a new range of authentic Indian products developed by India’s most celebrated celebrity chef, Sanjeev Kapoor.

Available exclusively at 440 Coles supermarkets, the 15-product range is crafted with Chef Kapoor’s signature spice blends and deep culinary expertise — with each item priced at $6 or less.

India has surged ahead of China to become the largest source of new Australian citizens, and now ranks as the second-largest overseas-born population in Australia¹.

A Rising Appetite for Indian Cuisine

The Arth launch comes as more Aussies embrace Indian cuisine at home, with Coles’ Indian grocery range growing nearly 60% over the past two years. In the past 12 months alone, it’s attracted the fastest-growing customer base across the grocery aisles, up 34%.

About Sanjeev Kapoor

Chef Kapoor is a global icon and household name in Indian cuisine. He’s best known for:

• Hosting Asia’s longest-running cooking show, Khana Khazana

• Authoring 200+ best-selling cookbooks

• Amassing over 26.5 million followers across social media

Arth Range: Authentic Flavour Made Easy

From creamy curry pastes to rich marinades, warming Khichdi to tangy pickles, the Arth range brings to life Chef Kapoor’s passion for flavour with easy instructions that make Indian cooking simple and accessible for all.

Chef Kapoor said the range was designed to take the guesswork out of cooking and help more Australians fall in love with Indian food:

“I’ve spent my career showing people how authentic Indian food can be easy and enjoyable, and the Arth range is the next chapter of that journey here in Australia.

This range really is for everyone — whether you’ve grown up with these flavours or want to try something new. You don’t need special skills or fancy ingredients — just a love of good food.”

Customer Favourites

Some standout products include:

• Mutter Paneer Paste (270g) – A rich and creamy North Indian favourite for $5.80

• Tandoori Marinade (270g) – Perfect for chicken or lamb at $6.00

• Masala Khichdi – A risotto-style blend of rice, lentils, and warming Indian spices for just $3.00

Coles Responds to Customer Demand

Coles Chief Commercial Officer Anna Croft said:

“Our customers are telling us they want more variety, more global flavours, and simpler ways to enjoy dinner at home — and that’s exactly what we’re focused on delivering with the Arth range.

We know that the Global Cuisines segment is expected to grow significantly in Australia as more customers look for simple solutions to create authentic meals at home.”

She added that the Asian and Indian segments are two of the fastest-growing grocery categories, and partnering with Chef Kapoor was the perfect way to bring real Indian flavours to Aussie dinner tables.

“These amazing products take the pressure off and give you that full-flavour hit without spending hours in the kitchen — no hard-to-find ingredients, no complicated steps.”

The Arth Range Includes:

• Curry Pastes – Rogan Josh, Goan Curry, Tikka Masala, Mutter Paneer

• Marinades – Tandoori, Mint Chilli

• Pickles – Mango, Sweet Lime, Lime & Chilli, Lime Pickle

• Khichdi – Masala, Spinach & Brown Rice, Brown Rice & Cumin

• Sauces – Mint Chapati Sauce, Special Chilli Sauce

About Sanjeev Kapoor

Chef Sanjeev Kapoor is a globally recognised culinary icon and a Padma Shri Awardee. His achievements include:

• Hosting Khana Khazana, the longest-running cookery show in Asia

• Launching his own food TV channel, FoodFood

• Serving on the Singapore Airlines International Culinary Panel

• Introducing Ayurvedic cooking to global culinary communities

• Founding Wonderchef and Tiny Chef, a company focused on culinary AI

He is also a passionate philanthropist, supporting causes such as:

• Akshaya Patra Foundation — which provides meals to millions of schoolchildren

• Forum for Autism

Chef Kapoor has an extensive online following:

• 8.9M Facebook fans

• 7.6M YouTube subscribers

• 2.1M Twitter followers

• 2M Instagram followers

For more information, visit: 🌐 www.sanjeevkapoor.com