DESTINATION NSW AND NSW TRAINLINK TO PROMOTE TOURISM

A new strategic partnership between Destination NSW and NSW TrainLink will see

trains across the State promote NSW tourism destinations and major events.

Minister for Trade, Tourism and Major Events Stuart Ayres today announced the

Memorandum of Understanding (MoU) is worth $400,000 and will see NSW TrainLink

and the State’s tourism and major events agency, Destination NSW, partner in three

marketing campaigns.

“This innovative partnership will see some of the State’s finest regions and events

promoted and potential visitors encouraged to use the NSW TrainLink network to

reach their destination,” Mr Ayres said.

“The first campaign aims to entice visitors to come to NSW for a ‘Food and Wine

Escape’, centring on four of the State’s most popular areas for culinary travel –

Orange, Tamworth, the Hunter Valley and Griffith.

“Another campaign will promote the Vivid Sydney Festival, while the third campaign

will showcase the best of Regional NSW in winter, especially the North Coast,

Southern Highlands, South Coast and Mudgee.

“Each of these campaigns will use print, radio and online advertisements to help raise

awareness of the world class events and experiences on offer in our State, and

encourage people to book a trip, ditch the car and take advantage of our fantastic

regional rail network to get to their destination,” Mr Ayres added.

NSW TrainLink and Destination NSW will work together to create packages for tourists

to purchase, which will involve accommodation, transfers (if applicable) and train

travel to their chosen destination.

NSW TrainLink Chief Executive Rob Mason said the new campaigns would encourage

visitors to travel by rail and coach, raising awareness of the many scenic rail journeys

on offer in NSW.

“Our trains will carry you in air-conditioned comfort without the stress of driving and

the cost of parking. You’ll cruise through the countryside, enjoying the magnificent

views through panoramic windows,” Mr Mason said.

For information about this promotion, visit www.nswtrainlink.info, call 13 RAIL (13

7245) or go to your nearest NSW TrainLink Travel Centre.