It was not the same day for Mumbai’s dabbawalas when they teamed up with KFC to announce the launch of the latter’s all-new 5-in-1 Meal Box. The fast food restaurant worked with dabbawalas to deliver the box during lunch hour .
Carrying KFC 5-in-1 Meal boxes for the first time ever, the dabbawalas made their way through the streets of the city to a wide section of influencers, food lovers and media. The dabbawalas also surprised their existing customers with complimentary 5-in-1 Meal Boxes along with their ordinary meal.
“The 5-in-1 Meal Box is a complete and delightful meal built on the principles of abundance, variety and value. The insight was simple – people want more in less! Our new offering is the ‘perfect lunch meal’ consumers can opt for and we are thrilled to launch it in association with dabbawalas in Mumbai,” said Lluis Ruiz Ribot, CMO of KFC India.
Mumbai’s Dabbawalas daily serve home-cooked food to over 200,000 Mumbaikars, on occasions putting their own lives at risk. They’ve also been the subject of a Harvard study and have been invited to attend a UK royal wedding.