a national fundraising target of $74 million, which includes a $9.5 million target for the doorknock weekend.
The Salvation Army is again looking to the Australian public and business community for support.
The Hon Scott Morrison MP, Federal Member for Cook, Minister for Social Services launched this year’s event
and was joined by Lt-Colonel Mark Campbell, Secretary for Business Administration, The Salvation Army
Australia Eastern Territory.
The multicultural launch is one of the key events of the annual Red Shield Appeal, culminating with the
doorknock weekend which will take place this year on 30 – 31 May.
Joseph Assaf AM, pioneer of multicultural communications in Australia, Founder of Ethnic Business Awards
and a long term supporter of The Salvation Army said, “The Salvos are always ready to support people
regardless of their religious or cultural background. Therefore, we should all be ready to support the Salvation
Army in its worthwhile cause and be ready to say ‘Thank God for the Salvos!’ ”
MultiConnexions is again proudly partnering with The Salvation Army as the sponsor of this year’s event.
CEO for MultiConnexions, Sheba Nandkeolyar, said, “Australia would not be complete without The Salvation
Army. The support they show to disadvantaged Australians, including those from ethnic communities, is a real
inspiration and I would encourage everyone to either volunteer for this year’s Red Shield Appeal doorknock or
to dig deep and donate.”
Lt-Colonel Mark Campbell, Secretary for Business Administration, says he is humbled by the support the
Australian community show each year to Australians who are doing it tough, by volunteering their time and
donating to the Red Shield Appeal.
“The funds raised through the Red Shield Appeal directly support the services which disadvantaged
Australians rely upon each and every day,” Lt-Colonel Campbell said. “The Salvation Army exists to provide
hope where it is needed most”.
Some of the services which The Salvation Army provide to multicultural Australia include homelessness
support, women’s and children’s services, financial counseling through Moneycare, addiction and recovery
services, legal assistance through Salvos Legal Humanitarian, learn to drive programs and many more.
To donate or volunteer for this year’s Red Shield Appeal doorknock weekend please call 13 SALVOS
(13 72 58) or register online at salvos.org.au/volunteer.
Donations can also be made online at salvos.org.au, in person at any Westpac branch or by posting your
cheque to PO Box 9888 in your capital city.