Sydney Airport and Air India supporting the Parramasala Festival this weekend
- Free community event celebrates arts and cultural diversity
- Chance for festival attendees to win return economy Sydney-Delhi flights with Air India Facebook competition
The event will be held from Friday, 23 October to Sunday, 25 October and is expected to draw a crowd of 24,000 people from across Sydney and Western Sydney.
“Sydney Airport aims to foster the growth of tourism and aviation in Sydney, NSW and Australia by supporting major events such as Parramasala,” Sydney Airport managing director and chief executive officer Kerrie Mather said.
“As the international gateway to Australia welcoming 39 million passengers a year, we’re proud to support this community event which celebrates cultural diversity.
“We’re delighted to work alongside Air India and our airline partners to strengthen our connection to the Indian community, with nearly 400,000 passengers travelling between Sydney and India over the past twelve months.”
As part of their joint festival sponsorship, Air India is running a competition for festivalgoers who ‘like’ and ‘share’ a post on the airline’s Facebook page, with three lucky winners to receive return economy flights to Delhi from Sydney.
“Air India endeavours to bring Australia and India closer, with the only non-stop service between the two countries. Its tagline ‘Proud to be Indian. Proud to be Global’ is also in sync with Parramasala, which celebrates Sydney’s sheer richness and diversity of culture,” Air India Manager – Australia, Madhu Mathen said.
“Now in its sixth year, this year’s event will place greater emphasis on everything we love about India – its customs, cuisines and colours – in one jam-packed weekend,” NSW Minister for Multiculturalism John Ajaka said.
“Parramasala welcomes the support of Sydney Airport and Air India – this is a natural fit for all parties and we look forward to a successful partnership,” said Parramasala chairman Dr G.K. Harinath.
Parramasala features a parade, live music, dance, market and food stalls, sporting and children’s activities, as well as a street party with performers from a diverse range of backgrounds.
This year’s festival theme is ‘a spicy celebration of culture’, reflecting Australia’s diversity, multiculturalism and social cohesion.