Salman Khan’s Being Human Foundation, in association with a news channel has launched ‘Veer’, a two-month-long media campaign that will showcase the examples of Persons with Disabilities (PwD), who have succeeded in their happenings on the strength of their willpower.

‘Thums Up’ has also joined hands with its brand ambassador Salman’s Being Human Foundation and CNN-IBN for the campaign, whose execution partner are American India Foundation (AIF).

The campaign will focus on PwDs with skill training and employment opportunities. In its first segment, the campaign aims to collect funds to train and economically empower at least 1,000 PwD’s.

In a statement, Salman said, “Together with Thums Up, Being Human has launched ‘Veer’, a campaign that recognizes the potential of differently abled individuals and provides them with a level playing field.”

The first episode of ‘Veer’ will be aired today and will bring in the viewers to the idea behind the campaign and it will tell how every Indian can get involved.