- New campaign calls on West Australians to step forward and ‘Be The Difference’
- Hundreds of jobs available as Government adds 550 officers to WA Police
Police Minister Liza Harvey said the Government was on track to deliver its election commitment of an extra 550 officers by July 2017, and would be boosted by the fresh campaign.
“This campaign focuses on the characteristics that make a good officer – resilience, good communication and decision making skills as well as the ability to deal with confrontation and mediate situations,” Mrs Harvey said.
“These are qualities that many people possess in our community who don’t realise that they would make exceptional police officers so we want to trigger that thought through this campaign.”
The $1.5 million campaign would run until June 2016 across television, digital platforms, radio and online.
The Minister said the creative thought behind the campaign was driven by feedback from existing police officers, new recruits and the recruiting branch of WA Police.
“Many of our newer officers told us they joined WA Police because they had a strong belief they could make a positive difference in the community,” she said.
“WA Police officers are some of the most respected and valued members of our community and I implore anyone who thinks they could be the difference to explore what would be a very rewarding career.”
Mrs Harvey said the Liberal National Government looked after its police by making them the highest paid constables in the country, protecting them with legislation and giving them the resources they needed to combat crime and antisocial behaviour.