The new campaign aims to remind Australians to prepare for their upcoming trip and to take responsibility for themselves when travelling overseas.
With Australians continuing to travel in ever-increasing numbers, with almost 10 million trips taken in the last financial year, the Smartraveller message continues to be critically important – ‘be informed, be prepared’.
While most Australians travel safely, and take appropriate precautions, the number of Australians seeking consular assistance continues to rise. A large number of these cases could have been prevented with the right preparation, planning and taking out comprehensive travel insurance.
When Australians travel without adequate preparation, or make irresponsible choices, there can be very serious consequences for themselves and their family.
The new Smartraveller advertising campaign will feature advertisements on TV, digital, print, outdoor and social media. There will also be a new Smartraveller smartphone application for android devices which will complement the existing iPhone application.
For more information about Smartraveller visit smartraveller.gov.au
To see the advertising campaign visit www.youtube.com/user/dfat