Why has the Australian Government launched new advertising for the National Security Campaign?
The national security campaign has been running in various forms since December 2002.
The new campaign, ‘If it doesn’t add up, speak up,’ targets all Australians to remind us that everyone can help keep Australia safe by calling the national security hotline on 1800 123 400.
Information reported by the community to the National Security Hotline is valuable, and has contributed to existing terrorist investigations – and sparked new ones.
Even if you think it’s probably nothing, the smallest piece of information can be valuable.
What sort of suspicious behaviour and activity should be reported to the national security hotline?
The nature of terrorism is changing, with callers providing information on the use of websites or social media platforms promoting violent extremism ideology, suspicious travel planning, and reports from people concerned that someone they know is becoming radicalised towards violent extremism.
As people go about their daily lives, they are best placed to notice something suspicious and out of the ordinary.
What can I expect to see from the new campaign?
The campaign features television, radio, print, outdoor and digital advertising.
The campaign will also include print, digital and radio advertisements translated into 11 languages, including Arabic, Bahasa, Bengali, Dari, Farsi, Hindi, Sinhalese, Somali, Tamil, Turkish and Urdu.
Copies of the campaign materials are available at: www.nationalsecurity.gov.au