MoneyGram Launches Vaisakhi Campaign to Celebrate the Harvest Festival in Punjab

Receivers stand a chance to win over 60 exciting prizes including motorbikes

Jalandhar (March 15, 2017) – MoneyGram  a global provider of innovative money transfer services, announced ‘Vaisakhi 2017’ campaign in the presence of Harbhajan Singh, famous Indian cricketer. With the campaign, MoneyGram aims to create excitement among its customers in Punjab and bring joy to their Vaisakhi celebrations.

Punjab has always been one of our key markets and we come back each year to be a part of this celebration and wish all our consumers a wonderful Vaisakhi. This year we have prepared something special and nothing is more exciting than the chance to win a dream bike”, said Sheshagiri Malliah (Sukesh), head of India and Sub-continent at MoneyGram. “We understand the bond between families that work so hard to bring a smile on the faces of their loved ones back home. This year, apart from this special campaign, we have also prepared a new commercial which will be on air as of today. At MoneyGram we truly believe that being able to move money across boundaries brings people closer.”

The campaign will last for a month and is designed for customers receiving money in Punjab who will have a chance to win 10 LED TV’s, 50 smartphones and grand bumper prize – three Royal Enfield bikes signed by the spinner himself. To promote this campaign, MoneyGram will also run a ‘Spot & Win Contest’. Customers who spot the signed bike in Punjab and send an SMS with the code to 56677 will participate in the draw to win a smartphone every day.

 “I am thrilled to launch the ‘Vaisakhi 2017’ campaign today. MoneyGram provides not only a reliable platform for moving money seamlessly across the world but also to connect people through a joyful celebration. I’m sure that this campaign will make this occasion a special memory. It gives me an opportunity to come back home and be a part of the celebrations altogether with my fans,” said Harbhajan Singh.

To find out more about ‘Vaisakhi 2017’ campaign, please visit www.moneygram.com

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About MoneyGram International, Inc.

MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

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