Premier Colin Barnett said with a new home and a new naming rights sponsor, the 2014 festival was set to be the best in its 16-year history.
“Telstra Perth Fashion Festival is one of the most anticipated features on Western Australia’s diverse events calendar,” Mr Barnett said.
“Its new home, the Perth Concert Hall, has significantly more space for the festival to work in, not only for the shows but in terms of audience numbers.”
The Premier said as well as providing a platform to promote local and national designers, this year the festival was working with the Singapore-based FIDé Fashion Weeks – which run high end couture fashion events throughout Asia – and the Asian Couture Federation to establish a partnership between the Western Australian and Asian fashion industries.
“The partnerships will be crucial for promoting Western Australian designers throughout the region and bring an international element to the festival,’’ he said.
Culture and the Arts Minister and Acting Tourism Minister John Day said the festival had grown significantly over the past 16 years, with record attendances in recent years.
“Events such as the Telstra Perth Fashion Festival play an important role in the State Government’s strategy to increase the economic value of tourism to $12billion by 2020,”
Mr Day said.
“The festival attracts invaluable media exposure for the State both locally and overseas. It also creates a vibrant atmosphere in the city making it a great place for locals and visitors alike.”