1 2 3By-Neha Kolape

Locked-in contracts, excessive marketing fees, no communication – these are just

three reasons why so many people have negative experiences dealing with real

estate agents! Frustrated seeing the industry he loves so much failing people at one

of the most vulnerable times in their lives, Sunil Kumar launched Reliance Real

Estate – a progressive real estate agency that values people over profits.

Continuing to empower vendors, Sunil is launching his book – Sold, a

comprehensive user-friendly guide for sellers looking to maximise results.

Sunil’s inspiration for writing Sold comes from his desire for all property owners

to optimise the outcome when selling their property and is based on his wealth of

experience in the real estate industry. Navigating the sale of a property can be

confronting but knowledge is power and empowerment is what Sold aims to give

all property owners. Using five key steps, Sunil carefully outlines how to simply

yet effectively achieve the best outcome for your property. Whether you’re

considering selling your home, an investor wishing to maximise profits or someone

simply looking to broaden your real estate knowledge, Sold has been designed to

unveil the truth when it comes to selling property.

With a strong sales and marketing background and close to a decade of experience

working in real estate, Sunil’s best decision was launching Reliance Real Estate in

2011. Stepping away from the traditional real estate franchise model Sunil was

determined to establish an independent agency that valued clients over profits.

Mentoring employees to become the best they can be is imperative to not only

nurturing local talent but building a team that comes together to offer the

Wyndham community an agency that is at the forefront of the industry.

Determined to be the best, Sunil’s impressive success transcends beyond simply

knowing what the market is doing or merely selling a property. Sunil invests time,

energy and sincerity into analysing why the market is where it is and importantly,

what his client’s property goals are and the role he can play in optimising them.

His two offices, charge no marketing fees, no lock-in contracts, offer a ‘no sale, no

charge’ philosophy where vendors pay nothing until their property is settled and

client centricity is at the forefront.

Along with Sold and the new Point Cook office, Sunil is also excited to announce

the launch of Reliance Money, the agency’s own finance department – committed

to offering the best finance solutions at competitive rates. The authenticity, value

and elite service Reliance Real Estate offers is continuing to raise the industry

benchmark and revolutionise the way you view real estate. To meet the visionary

behind Sold, make sure you attend the book launch at 6:30pm on September 10th at

the Encore Events Centre Wyndham on Derrimut Road, Hoppers Crossing. At the

heart of real estate is people, Reliance Real Estate understands this and

importantly, is determined to ensure client centricity is at the core of everything

they do.

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